- 3-D Floor Graphics
3-D Floor Graphics
These graphics are created to increase point-of-sale purchases as a form of out-of-home advertising. A 3-D floor graphics campaign is designed to attract the eye of targeted consumers and influence them to purchase the advertised product.
- Search Engine Optimization
Search Engine Optimization
Unless your Web site is written and programmed specifically to grab the notice of search engines then most likely it is not getting the attention it deserves. We can analyze the ease with which customers and prospects are able to find your site, and can determine whether search engines are placing your site high enough in search results pages to ensure maximum visibility. We can then integrate content and technologies into your site to ensure that whenever someone searches for your company, service, or product, they see your site listed as high as possible on a search results page.
- Application Development (Apps)
Application Development (Apps)
Get your message out to the world? Yeah, there’s an app for that. Seventh Point is excited to add this capability to our service portfolio. From global positioning reliant programs, to simple RSS streams, to interactive game development, we can do it, and do it well.
- Blog Creation and Content Management
Blog Creation and Content Management
Blogs have become an extremely useful means of communicating information to an internet audience, and today are a high priority even over Web sites. We can set up a blog platform for your organization aimed specifically at your target audience, and we can provide the copy for you. We will optimize your blog to make it as effective and enticing as possible, customize the layout, and make use of social networking services to provide links to your blog. If your current blog isn’t very successful, we can reposition the strategy to increase interaction with your audience and improve your product push.
- Seeding and Viral Advertising
Seeding and Viral Advertising
This type of advertising makes use of social networks to promote awareness of your message, service, or product through a variety of forms, and uses those networks to replicate them. Our advertising specialists will identify relevant sites, blogs, and portals linked to your target audience, and determine a specific seeding method that will obtain the most views for your content. We take client information and put it out on social media platforms, and make that information viral so that it shows up in the mainstream.
- Digital Signage
Digital Signage
A form of out-of-home advertising, digital signage will deliver a targeted message to your audience at a specific location and time. Content can be easily exchanged in a public or private setting using LED, LCD, plasma displays, or projected images. The benefits of using this electronic medium in an advertising campaign are numerous, including the ability to use animations and include interactivity.
- Social Media Analysis
Social Media Analysis
It is important for your success to discover who is talking about your brand, what they’re saying, where they’re saying it, and whether or not it’s positive or negative. We can do a detailed brand analysis through different platforms of social media to determine the impact of your brand. We have an effective social media monitoring software, Intercept™, at our disposal that helps accomplish this in the most thorough manner possible.
- E-mail/E-Newsletter Campaigns
E-Mail/E-Newsletter Campaigns
Our experts work with you to create and uphold long-term customer relationships through E-Mail and E-Newsletter campaigns. We provide creative, copy, and a database for your campaign that is appropriate for your target audience to improve brand awareness and increase sales. We also handle management and archiving for your campaign, and will build a following to send out an email to.
- Social Networking Marketing
Social Media Marketing
Whether you know it or not, your company is linked by common values and interests to sizable groups of people. We realize that each person linked to you in this way is a potential customer for your company or organization. Our social networking specialists establish solid marketing plans intended to reach this clientele from Web sites to cellular texting. Through meticulous research and analysis we will determine specific social networking sites that best relate to you, and implement a marketing strategy to utilize them to your advantage.
- Intercept™ Social Media Monitoring
Intercept™ Social Media Monitoring
It is important to have the capability to discover what’s going on in all social media in regards to your client, product, or service. We have the appropriate resources at our disposal that allow us to monitor all aspects of social media. Intercept™ is the social media monitoring software we use to discover what is being said about your brand online, where it’s being said, and by whom. In this way, we can thoroughly report back to you our findings and give informed advice on what your next steps should be.
- Static Clings
Static Clings
Mobile or stationary, static clings can be connected to automobile and store windows, attracting attention from anyone who passes by. This form of advertising can easily be transferred to new locations and is a great way to promote your organization.
- Mobile Advertising and Marketing
Mobile Advertising and Marketing
Mobile devices are incorporated into the lives of a vast amount of people, which makes them an ideal means for getting messages to consumers. Seventh Point can institute an effective mobile advertising campaign through mobile Web banners and posters or SMS advertising, and subsequently measure the success of the campaign.
- Street Teams and Stunts
Street Teams and Stunts
Also known as guerilla marketing, this is one way to create an unexpected and memorable experience for people where they’re living and working. Typically making use of more unconventional methods of advertising, our Creative Department will help you combine unique concepts with minimal resources in order to create the greatest impact.
- Online Media Buying
Online Media Buying
Our Media Department is highly experienced and has the capability to purchase space for media online. We will introduce you to tactical media space purchases that will be the most effective for your optimization, getting the most for your money. Thanks to our longstanding relationships with media reps and our hands-on approach, we typically obtain up to 20 percent more exposure with our clients’ money than other buyers.
- Wallscape and Sidewalk Advertising
Wallscape and Sidewalk Advertising
These advertisements are placed in optimal locations in high consumer environments to attract a large amount of exposure of both vehicular and pedestrian traffic. Wallscape advertisements are large scale and can be placed on the sides of buildings using a variety of shapes and sizes, and sidewalk advertisements are small scale and positioned on or near sidewalks.
- Pay-Per-Click Strategies
Par-Per-Click Strategies
Searching for a more immediate and visible approach to attract more traffic to your Web site? Our specialists will work with your organization’s message to effectively determine proper ad placement and discover the best pay-per-click strategy for you. We can design and create web banners and place them on the Internet so when people click on them, they follow through to your Web site. We also put together pay-per-click strategies through keyword searches.
- Web Banner Ads and Placement
Web Banner Ads and Placement
One means of directing internet viewers to your organization’s Web site is through noticeable Web banners. Our Creative Department can produce an attractive design and accompanying copy for a Web banner that both fits your company’s image and targets your intended audience. We will also determine the best locations on the Internet to place your ads in order to optimize navigation to your site.
- Pop-Up Video Advertising
Pop-Up Video Advertising
Placement and appeal are essential in successful video advertising. Our advertising specialists will determine the best Web locations for your advertisement using specific information regarding your target audience and organization’s message. We can provide concept, design, and production support for your advertisement to attract viewers to your organization.
- Web Competitive Landscape Report
Web Competitive Landscape Report
The World Wide Web has turned every company into a global company, competition now coming from very unexpected places. We have the knowledge and Internet savvy to conduct a review of the competitive environment you’re operating in. We can point out threats that are encroaching on your customer base, and also show you where new opportunities make it possible to attract new customers or expand your current share of customers.
- Pre-Roll Ads
Pre-Roll Ads
Operating much in the same way as television advertisements, pre-roll ads are aimed at reaching a wide Internet audience, targeting those viewing videos online. We undertake the production of pre-roll ads from beginning until completion, providing technical, visual, and specialized support throughout all stages.
- Web Site Design
Web Site Design
Our Creative Department can develop a site for you combining appealing graphics with a practical layout to best complement the look and feel of your company. We handle the concept, creative, design, and launch of your Web site to put your brand online.
- Web Traffic Analysis
Web Traffic Analysis
Some demographics get over 75 percent of their purchase information from the Internet, and in other cases the figure tops 90 percent, indicating that the quality of content on your Web site can help turn prospects into customers. We’ll collect tracking data, analytics, and metrics to help develop geographic and demographic profiles about your visitors to determine whether your marketing efforts are directed in the right places. Then we can offer insights to realign your site with its audience or define a new audience.
The phrase, “new media” means more than just a pretty website.
