MarketingGet some. Results, that is.

Services Offered:

• Media Coverage Audit
Media Coverage Audit
Our public relations professionals can help you find out how much media coverage you’re getting and how favorable or unfavorable that coverage is. We have access to analytical tools and media representatives that allow us to quantify and evaluate your media coverage. Our Media Coverage Audit will tell you who’s writing about you and how much ad equivalency space has been devoted to your business. We will also make recommendations about media outlets you might want to either spend more time talking to or less.

• Strategic and Consulting Services
Strategic and Consulting Services
Just as no two fingerprints are alike, each business is unique. That’s why there is no blanket answer that applies to when, where and how to market your brand. Our experienced consultants will help you develop a marketing strategy that resonates with the needs, habits, interests, and behaviors of your target customer. We will get to know your business, and using the best available research, help you grow it.

• Media Planning and Buying
Media Planning and Buying
We have a large and experienced Media Department with unrivaled access to market intelligence. We invest more dollars in license fees for research publication software every year than any other company in southeastern Virginia. Why? Because we buy media in nearly 60 markets across the United States and internationally. Frequent visits to many of our clients’ markets give our buyers the ability to negotiate buys that will stretch your media dollars up to 20 percent and often add an additional 25 percent in value added premiums.

• Strategic Planning
Strategic Planning
Having the benefit of an outside consul will allow your organization to formulate a solid, objective plan to get you where you want to be. To establish a long-term strategy we must be informed of your budget and long-term goals, developing a deep level of partnership between us and your organization. Once you have a strategy set in place, we can also help put it in practice by generating and executing a successful marketing plan. Our specialists have constructed detailed plans for a variety of clients backed up by long years of experience, making us the best choice for your organization.

• Media Training
Media Training
Let our public relations experts help make you more comfortable appearing in front of crowds or cameras. We provide a one-day immersion for anyone from a corporate spokesperson all the way up to your CEO, so he or she looks confident when the spotlight is brightest. Our team will show you how to give speeches, deliver presentations, host press conferences, teach seminars, and conduct interviews with aplomb. You’ll also learn how to anticipate difficult questions and answer them flawlessly, along with techniques that will reduce the nervousness and hesitancy that comes with being placed in stressful and uncomfortable situations.