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	<title>seventhpoint.com</title>
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		<title>Make-up Yourself to Market Yourself</title>
		<link>http://seventhpoint.com/adv/2011/10/20/make-up-yourself-to-market-yourself/</link>
		<comments>http://seventhpoint.com/adv/2011/10/20/make-up-yourself-to-market-yourself/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 17:02:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=3352</guid>
		<description><![CDATA[As you may or may not have heard (you really should though – almost every major media outlet has covered this story), a woman wearing well applied make-up is more trustworthy, competent, and likable than a woman going au naturale according to a recent study. Funded by Procter &#38; Gamble and conducted by researchers at [...]]]></description>
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		<title>Road Trip…It’s all about the hotel bed.</title>
		<link>http://seventhpoint.com/adv/2011/10/20/road-trip%e2%80%a6it%e2%80%99s-all-about-the-hotel-bed/</link>
		<comments>http://seventhpoint.com/adv/2011/10/20/road-trip%e2%80%a6it%e2%80%99s-all-about-the-hotel-bed/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 16:47:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=3343</guid>
		<description><![CDATA[I had my first adventure to Alabama this month to visit Troy University. Troy isn’t just the college in Alabama though. It’s TROY – a complex, educational institution that includes online courses, satellite locations around the globe, and the traditional university with traditional characteristics like campus housing and a student union building in Troy, Alabama.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding – Not Just a Tattoo for Cows</title>
		<link>http://seventhpoint.com/adv/2011/10/13/branding-%e2%80%93-not-just-a-tattoo-for-cows/</link>
		<comments>http://seventhpoint.com/adv/2011/10/13/branding-%e2%80%93-not-just-a-tattoo-for-cows/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 15:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Hill Holiday]]></category>
		<category><![CDATA[Liberty Mutual]]></category>
		<category><![CDATA[Wawa]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=2575</guid>
		<description><![CDATA[It’s a beautiful, 68 degrees, sunny Thursday.  There are no clouds in the sky as I leave the office on a much needed coffee run to the magical and ever faithful Wawa (New Jersey, Pennsylvania&#8230;you know what I’m talking about).  I get my coffee, breakfast bagel, pay the nice lady and begin to make my [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seventh Point 2011 Demo Reel</title>
		<link>http://seventhpoint.com/adv/2011/06/28/seventh-point-2011-demo-reel/</link>
		<comments>http://seventhpoint.com/adv/2011/06/28/seventh-point-2011-demo-reel/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 00:16:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Portfolio Compiled]]></category>
		<category><![CDATA[Seventh Point]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=1535</guid>
		<description><![CDATA[ Seventh Point is dedicated to providing a high quality product to our clients.  Whether the product be Print, Radio or TV broadcast, we are able to continue to deliver top notch products with a full in-house creative and production department.  Click to see our full demo reel.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Water Country Print Ads</title>
		<link>http://seventhpoint.com/adv/2011/01/23/water-country-print-ads/</link>
		<comments>http://seventhpoint.com/adv/2011/01/23/water-country-print-ads/#comments</comments>
		<pubDate>Sun, 23 Jan 2011 20:16:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Portfolio Compiled]]></category>
		<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=2984</guid>
		<description><![CDATA[Seventh Point dove into this 40-acre water theme park located in Williamsburg, VA when the park found itself on the verge of bankruptcy after only being open for two years. Competing in a high traffic tourist area, Seventh Point quickly identified the need to re-adjust the primary target audience from teenagers with limited income to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Real Television Camera Still Draws a Crowd</title>
		<link>http://seventhpoint.com/adv/2010/05/22/a-real-television-camera-still-draws-a-crowd/</link>
		<comments>http://seventhpoint.com/adv/2010/05/22/a-real-television-camera-still-draws-a-crowd/#comments</comments>
		<pubDate>Sat, 22 May 2010 15:49:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[campus]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[extras]]></category>
		<category><![CDATA[Seventh Point]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[trojanview]]></category>
		<category><![CDATA[troy]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=2269</guid>
		<description><![CDATA[It seems everyone has a camera at their fingertips nowadays. And the proliferation of videos about everything, anything, and nothing fill the Internet, our emails, and our lives. No place is it more prevalent than on university campuses all across America. However, in the midst of all the YouTube Cecil B. Demils and amateur point-n-shooters [...]]]></description>
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		<title>Mobile Media &#8211; The Newest Form of &#8216;Smart&#8217; Advertising</title>
		<link>http://seventhpoint.com/adv/2010/05/22/mobile-media-the-newest-form-of-smart-advertising/</link>
		<comments>http://seventhpoint.com/adv/2010/05/22/mobile-media-the-newest-form-of-smart-advertising/#comments</comments>
		<pubDate>Sat, 22 May 2010 15:34:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[palm]]></category>
		<category><![CDATA[Seventh Point]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[texting]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=2219</guid>
		<description><![CDATA[Over the last decade, consumers have become increasingly more difficult to reach. No longer are companies able to follow standard steps of advertising communication that have existed for centuries: develop message; place message where it will catch the eye of the consumer; sell more products. Recent advancements in technology give audiences the ability to dig [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>There Ain&#8217;t No Party Like The Art Institute&#8217;s Party</title>
		<link>http://seventhpoint.com/adv/2010/02/25/there-aint-no-party-like-the-art-institutes-party/</link>
		<comments>http://seventhpoint.com/adv/2010/02/25/there-aint-no-party-like-the-art-institutes-party/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:39:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
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		<category><![CDATA[hampton roads]]></category>
		<category><![CDATA[March of Dimes]]></category>
		<category><![CDATA[Marilyn Burstein]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[reporters]]></category>
		<category><![CDATA[Seventh Point]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[technical education]]></category>
		<category><![CDATA[The Art Institute of Virginia Beach]]></category>
		<category><![CDATA[town center]]></category>
		<category><![CDATA[Virginia Beach]]></category>
		<category><![CDATA[Virginia Fashion Week]]></category>
		<category><![CDATA[WAVY TV 10]]></category>
		<category><![CDATA[WVEC TV 13]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=1944</guid>
		<description><![CDATA[Strategic networking and a key sponsorship help a creative arts school get into the picture. The Art Institutes wanted to establish a high profile in the Hampton Roads community to coincide with the opening of a new school site An integrated public relations campaign boosts visibility and establishes credibility Issue: The Art Institutes needed an [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Live by the Click, Die by the Click</title>
		<link>http://seventhpoint.com/adv/2010/02/12/live-by-the-click-die-by-the-click/</link>
		<comments>http://seventhpoint.com/adv/2010/02/12/live-by-the-click-die-by-the-click/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 16:21:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[advertisements]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand exposure]]></category>
		<category><![CDATA[Click-through]]></category>
		<category><![CDATA[click-through rates]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[faith]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Linda Anderson]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Natural Born Clickers]]></category>
		<category><![CDATA[online display ads]]></category>
		<category><![CDATA[Seventh Point]]></category>
		<category><![CDATA[Starcom USA]]></category>
		<category><![CDATA[Tacoda]]></category>
		<category><![CDATA[view-through rates]]></category>
		<category><![CDATA[virtual world]]></category>
		<category><![CDATA[Web Banners]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=959</guid>
		<description><![CDATA[Impressions count—even in a virtual world.

So why then neglect impressions, or view-through rates, when analyzing the success of an online marketing campaign? Many marketers follow the trend of looking solely to click-through rates to measure the efficiency of their banner campaigns, however, real value also lies in that of the impressions made.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kick Off Event for Scott Rigell Creates Stronger Local Presence and Momentum for Campaign</title>
		<link>http://seventhpoint.com/adv/2010/01/20/kick-off-event-for-scott-rigell-creates-stronger-local-presence-and-momentum-for-campaign/</link>
		<comments>http://seventhpoint.com/adv/2010/01/20/kick-off-event-for-scott-rigell-creates-stronger-local-presence-and-momentum-for-campaign/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 15:18:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[chairman]]></category>
		<category><![CDATA[Congress]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[founder]]></category>
		<category><![CDATA[Freedom Automotive]]></category>
		<category><![CDATA[Grassfield High School]]></category>
		<category><![CDATA[hampton roads]]></category>
		<category><![CDATA[House of Representatives]]></category>
		<category><![CDATA[Kick Off Event]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public office]]></category>
		<category><![CDATA[Scott Rigell]]></category>
		<category><![CDATA[Seventh Point]]></category>
		<category><![CDATA[Stars and Stripes Forver]]></category>
		<category><![CDATA[U.S.]]></category>
		<category><![CDATA[Virginia Beach]]></category>
		<category><![CDATA[volunteer]]></category>
		<category><![CDATA[Westin]]></category>

		<guid isPermaLink="false">http://seventhpoint.com/adv/?p=1935</guid>
		<description><![CDATA[Campaign launch event for first-time candidate in U.S. House of Representatives election exceeds expectations. • Successful business owner Scott Rigell needed to gain widespread support in first-ever attempt to be elected to public office • Well-attended campaign kick-off attracts financial contributions and generates momentum Issue: Scott Rigell was well known to his peers, not as [...]]]></description>
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