Most advertising shops nowadays fall into one of two ilk: The first being that of the traditional agency, the suit and tie-ers, who bank on tried and true methodology that’s been effective for decades. And the second, the “geek-chic” new media marketing companies, that’ve built their businesses around the reach of the internet and all the emerging mediums reliant upon it.
We like to fancy ourselves “mutt-marketers.” Meaning, we believe a marriage of these two models is the best means of servicing our clients’ needs. Creating a sound marketing plan is about examining all the resources and platforms available to get a message to the masses.
It’s hard to deny the empirical data mining a strategically placed pay-per-click campaign can generate, yet there’s still a lot to be said for a heart-string pulling full page ad in your target audience’s favorite magazine.
Guess what we’re saying is… We’ll have the cake. And we’ll eat it too.
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